Ola Shuttle- Ola Launching Shuttle Bus Service In Bangalore and Gurgaon

Ola, after launching autos and food delivery service, Ola Cafe is now gearing up to launch tourist , chartered and shuttle bus services on its platform soon, may be with Bangalore. They want to move to this place before anyone try their hands on ( read Uber ).

Reliable shuttles at frequent intervals with air -conditioned comfort, free Wi-Fi and reserved seating- turn travel time into ‘me’ time.

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App-based convenience- pick your route and book a ride from wherever you are- shuttles at 30 min intervals.

Real-time tracking – leave for your stop just when you need to

Wi–Fi and in-cab entertainment – Browse, work, play on the go.

Reserved seating– Save your favourite spot, so you have a seat, always.

Cashless travel– Pay with OLA Money and forget the hassles of cash payment.

Your OLA Shuttle ride in Gurgaon is FLAT Rs. 15 only. Update the OLA app NOW and try OLA Shuttle for free- your first three rides are on us.

We have to add a word of caution here: It gets addictive! 

Ola has committed to invest upwards $50 million on this initiative. To start with, 500 shuttles will ply over 100 fixed routes in cities of Bangalore and Gurgaon.

The shuttle service is primarily targeted at users who would generally use their cars or bikes to travel to their destination. With Ola shuttles boasting of features like Air-conditioners, WiFi and in-vehicle entertainment, these users can comfortably travel at very competitive rates.

Ola has confirmed that the maximum price for taking these shuttles will be less than one dollar (between Rs. 50 to Rs. 60)

Bhavish Aggarwal, co-founder & CEO at Ola, said in regards to the shuttle launch, “Millions of Indians undertake their daily commute in our cities using their own vehicles, cabs or other modes of personal transportation. With Shuttle, we intend to create a comfortable and reliable commute experience for them at the tap of a button on their smartphones. This will bring in efficiencies at scale, for suppliers who will work with us and will help enable mobility for a billion people.”

How will Ola Shuttle Operate?

The service will operate exactly how Ola cabs operate. Once user fires the Ola app, they will see real-time info of shuttles plying on the routes. They can book the shuttle through the app and will need to travel to nearest point on the route to aboard the shuttle. These shuttles are expected to be 12 to 20 seater and user can only book if there are empty seats available!

Once the Shuttle is booked by the users they can choose to pay through Ola Money wallet on the app or even pay cash.

It is currently not clear whether Ola will own these shuttles or whether they will just be aggregators of shuttles, where they tie up with shuttle owners. We are trying to get more information on this and will update the post as soon as we know more.

We think Ola Shuttle can really appeal in urban cities like Bangalore, Mumbai, Gurgaon etc where there are plenty of office goers who take their own vehicle. If the distance to travel is especially over 8-10 kilometers, a shuttle service will really appeal to such users as it will be very cost effective compared to taking cabs or going by own vehicle.

Currently, no other company is targeting this segment, and Ola again wants to have the first mover advantage in this space!

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